1 Month (Social Media Essentials):

• Overview of major platforms relevant locally (Facebook, Instagram, WhatsApp Business, Twitter/X, LinkedIn, TikTok).

• Setting up & optimizing profiles.

• Understanding different content types (text, image, video, stories).

• Basic content creation using mobile tools/Canva.

• Posting schedules & consistency basics.

• Understanding engagement (likes, comments, shares).

• Online safety & privacy settings.

• Developing a simple content calendar.

• Writing effective captions & calls to action.

• Intermediate graphic creation (Canva/alternatives) & basic photo editing for social media.

• Introduction to social media analytics (understanding reach, engagement, followers).