6 Month (Social Media Essentials):

• Overview of major platforms relevant locally (Facebook, Instagram, WhatsApp Business, Twitter/X, LinkedIn, TikTok).

• Setting up & optimizing profiles.

• Understanding different content types (text, image, video, stories).

• Basic content creation using mobile tools/Canva.

• Posting schedules & consistency basics.

• Understanding engagement (likes, comments, shares).

• Online safety & privacy settings.

(Social Media Coordinator):

• Developing a simple content calendar.

• Writing effective captions & calls to action.

• Intermediate graphic creation (Canva/alternatives) & basic photo editing for social media.

• Introduction to social media analytics (understanding reach, engagement, followers).

• Community management basics (responding to comments/messages).

• Hashtag strategies.

• Introduction to social media advertising (boosting posts).

• Creating short video content (e.g., Reels/TikToks).

• Portfolio: Develop a sample content calendar and create posts for a mock brand.

(Social Media Manager Foundation):

• Developing platform-specific strategies.

• Advanced analytics & reporting.

• Running basic ad campaigns (targeting, budgeting).

• Social listening & trend monitoring.

• Influencer marketing basics.

• Crisis communication basics on social media.

• Using social media management tools (e.g., Buffer/Hootsuite basics).

• Developing a comprehensive social media strategy document.

• Portfolio: Create and present a full social media strategy for a real or mock client, including ad examples and analytics reports.